Drivers of Change: Building the Electric Vehicle Movement

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

Imagine a no tailpipe future where cars roam free from fossil fuels. Just as textbooks show evolution as a progression of monkeys losing their tails over time to become apes and then humans, we could illustrate the evolution of automobiles as that of internal combustion engine-driven cars becoming hybrids and then becoming fully electric vehicles. But gradual evolution through technological innovation is not enough, we need a full scale revolution to bring about the new electric vehicle era.

We are building a social movement to jump start the electric vehicle revolution. The transition to mass adoption of electric vehicles requires solving serious policy, infrastructure, and social adoption problems, in addition to the need for further technological innovation. We will explore examples from other successful consumer-driven social movements and look at ways for green entrepreneurs to empower and collaborate with our customers not just as consumers, but as citizens, who take concrete action beyond “voting with their pocketbooks” to drive innovation, pressure policymakers to create an infrastructure for electric vehicles, and influence their peers to buy into a vision of a no tailpipe future.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Nate Pinsley

I mix storytelling + psychology + tech as a do gooder @Purpose. once wrote expensive powerpoints; now building social movements. ask me about electric cars bio from Twitter

This person is speaking at this event.
Jeremy Heimans

Co-founder/CEO @Purpose. Organizing millions of citizens and consumers for big change. Co-founder @GetUp, @Avaaz, @AllOut. My story: http://youtu.be/3OGK4Q6PKUI bio from Twitter

Next session in Room 6AB

11am Three Undiscovered Companies Leading the Green Movement by Ben Lack, Ingrid Vanderveldt, Jason Davis and Andy Kruse

8 attendees

  • Ben Essen
  • blanu
  • Brian Fitzgerald
  • Brian Duggan
  • Jeremy Heimans
  • Charles Klein
  • Nate Pinsley
  • vikramtank

6 trackers

  • Damian Damjanovski
  • Marcello Merlo
  • Niran Babalola
  • Scott McCaughey
  • Aurelio Tinio
  • TyKisha

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Room 6AB, Austin Convention Center

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