How Blogs With Balls Are Saving Sports Media

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults.

How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?

LEVEL: Beginner

About the speakers

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Darren Rovell

I'm the Emmy Award winning sports business reporter for CNBC & host of Sports Biz: Game On on NBC Sports Network every Friday night at 7pm ET. bio from Twitter

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Spencer Hall

Writes for EDSBS.com and SBNation.com. Hurtling through space at 30,000 miles a second. bio from Twitter

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Dan Shanoff

Founder of Quickish, offering real-time news recommendations to help you keep up (quickly!) with the big things that are happening. bio from Twitter

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A.J. Daulerio

Editor-in-chief of Gawker, a paperless Hamptons travel magazine. bio from Twitter

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Jemele Hill

If this whole sports writing/analyst thing doesn't work out, I'm moving to LA to become a writer for Young & The Restless. Judge me. bio from Twitter

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Hill Country AB, Hyatt Regency Austin

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