How to Personalize Without Being Creepy

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we communicate with customers, site visitors, and consumers of online content. So the question is, how do you personalize content without making people feel violated and uncomfortable? Is it just a question of people’s preferences changing over time as they "come around" to the idea of personalization, or is it an implementation question? What's the degree of personalization that is acceptable to most consumers? This panel will look at how to preserve users’ trust while personalizing content to them. It will also discuss some acceptable practices for personalizing content to individual users' data, and shifts in the societal acceptability of content personalization over time & by demographic.

LEVEL: Beginner

About the speakers

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Jennifer King
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Noah Weiss

Product manager at 4sq. Former product manager at Google NYC working on web search and ads. Stanford alum, Brooklyn native. bio from Twitter

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Mat Harris

Product @InMobi. Husband, dad, entrepreneur. Mobile rich media, video & personalization. All of my tweets are thrilling to read and share. bio from Twitter

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Vijay Ravindran

Chief Digital Officer at The Washington Post Company, Sooner bred, and proud father bio from Twitter

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Hugo Liu

Chief Scientist of @hunch | Product Designer | Ph.D. in taste bio from Twitter

Next session in Ballroom B

11am Your Data in the Cloud: Privacy, Ownership, Convenience by Daniel Putterman

50 attendees

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Ballroom B, Austin Convention Center

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