Method Tweeting for Non Profits (and Other Players)

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

When organizations use Twitter to promote themselves, it's largely about playing a role. The person tweeting is tasked to be on message as the voice of the organization while creating a unique and engaging personality to draw an audience in. At the theater, we gladly accept this fake-me-out, but in social media where do we draw the line between being the playwright and playing a character?

Imagine, if you will, that Shakespeare was on Twitter. Would he tweet as his organizational-self, or as one of the many "voices" he created? Would the context of his 140 characters be different depending on "who" says it, even if the source is literally the same? And how could his underlying message consistently reflect the goals for tweeting in the first place? Welcome to the murky world of defining organizational identity with social media.

During this (overly) dramatic session, we will pick the brains of people who live this challenge daily in the non-profit sector, and learn what the Bard's immortal words can teach us all about brand, messaging and creating a compelling voice on Twitter.

Be not afraid of greatness - don't miss this panel! Quill optional.

LEVEL: Intermediate

About the speakers

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Jennifer Windrum

I don't do status quo! Budding entrepreneur. Journo. PR. Activist. Using social media to create CHANGE! Launching SMAC! Sock Monkeys Against Cancer soon. bio from Twitter

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Carie Lewis

I'm the Director of Emerging Media @HumaneSociety. I love: animals, hiking, craft beer, public speaking, traveling, social media, and my town, Frederick! bio from Twitter

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Geoff Livingston

Marketing Strategist. Author of three books (Marketing in the Round slated for May, 2012). Giving days for @razoo. bio from Twitter

This person is speaking at this event.
Dan Michel

nonprofit techie/singing bartender/marathon runner, @FeedingAmerica prom king. Husband to @ocorester. Opinions my own. bio from Twitter

This person is speaking at this event.
Eve Simon

Troublemaker, Ringleader, Blonde. Snarky tweetin’ about design, MS & nptech. Creative Director at @Beaconfire. Blogs for @huffingtonpost. Runs @thebeaconsxsw bio from Twitter

Next session in Room 9ABC

11am How the Web is Changing Dutch Politics by Ruben Bos

20 attendees

  • David Beach
  • Carie Lewis
  • Dan Joyce
  • Paulien Dresscher
  • David Krumlauf
  • Dan Michel
  • Geoff Livingston
  • Heather Alden
  • Ella Worth
  • Jason Reynolds
  • Jenn Howard
  • jenniferwindrum
  • Charles Klein
  • Meg Guegan
  • Eve
  • Noland Hoshino
  • Jeff Putthoff, SJ
  • Yesenia Sotelo
  • Sean Steinmarc
  • Steven Randazzo

10 trackers

  • ✩ evonne heyning ∞
  • Andrea Nordgren
  • Carrie Stalder
  • Chris Sweet
  • Dan Weingrod
  • Rogelio H. Umaña
  • Orson Ka'ili
  • Kye Hittle
  • David Beaudouin
  • Ruthie BenDor

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Room 9ABC, Austin Convention Center

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