Monday 14th March, 2011
9:30am to 10:30am
When organizations use Twitter to promote themselves, it's largely about playing a role. The person tweeting is tasked to be on message as the voice of the organization while creating a unique and engaging personality to draw an audience in. At the theater, we gladly accept this fake-me-out, but in social media where do we draw the line between being the playwright and playing a character?
Imagine, if you will, that Shakespeare was on Twitter. Would he tweet as his organizational-self, or as one of the many "voices" he created? Would the context of his 140 characters be different depending on "who" says it, even if the source is literally the same? And how could his underlying message consistently reflect the goals for tweeting in the first place? Welcome to the murky world of defining organizational identity with social media.
During this (overly) dramatic session, we will pick the brains of people who live this challenge daily in the non-profit sector, and learn what the Bard's immortal words can teach us all about brand, messaging and creating a compelling voice on Twitter.
Be not afraid of greatness - don't miss this panel! Quill optional.
I don't do status quo! Budding entrepreneur. Journo. PR. Activist. Using social media to create CHANGE! Launching SMAC! Sock Monkeys Against Cancer soon. bio from Twitter
I'm the Director of Emerging Media @HumaneSociety. I love: animals, hiking, craft beer, public speaking, traveling, social media, and my town, Frederick! bio from Twitter
Marketing Strategist. Author of three books (Marketing in the Round slated for May, 2012). Giving days for @razoo. bio from Twitter
nonprofit techie/singing bartender/marathon runner, @FeedingAmerica prom king. Husband to @ocorester. Opinions my own. bio from Twitter
Troublemaker, Ringleader, Blonde. Snarky tweetin’ about design, MS & nptech. Creative Director at @Beaconfire. Blogs for @huffingtonpost. Runs @thebeaconsxsw bio from Twitter
Sign in to add slides, notes or videos to this session