Outsourcing Social Media Professionally Without Selling Your Soul

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!

But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes!

You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional.

This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away.

Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Nicole Simon

Head of Community Management & Blogger Relations at @blogfosterEN / @blogfosterDE. Founder of the Women in Tech and Startup Meetup in #Berlin Author of @m140z bio from Twitter

This person is speaking at this event.
Eric Schwartzman

Coauthor of Social Marketing to the Business Customer, the 1st book on B2B social media, speaker, entrepreneur and corporate communications consultant. bio from Twitter

This person is speaking at this event.
Kate Buck

Social Media Manager & Fly Girl. Lover of coffee, shoes & football. Choreographer. *STREAMING LIVE from my brain to your browser. http://socialmediaflygirl.com bio from Twitter

This person is speaking at this event.
Elizabeth Bellanti

Brand Intuitive/Consultant, music roadtripper, @titosvodka WOMM & creative pioneer/spirit communicator, hoop+tap dancin,@upwithmutts dog savin cowgirl bio from Twitter

Next session in Ballroom F

11am The Legal Ramifications of Saying “I’m Sorry” by Paula Berg, Molly DiBianca, Chris Morran, Fred Taylor and Daniel Goldman

12 attendees

  • Alessio Gianni
  • Elizabeth Bellanti
  •  Chris Heuer
  • Daniel Heaf
  • EricSchwartzman
  • Amy Greenlaw
  • Kate Buck Jr
  • Nicole Simon
  • Ricky Yean
  • Jeff Wallace
  • Troy Campbell
  • Vik Doddi

14 trackers

  • patrickweir
  • Ryan McCormack
  • Dr. Goddess
  • Eric Kramer
  • Rogelio H. Umaña
  • Ella Worth
  • Joe Cox
  • Orson Ka'ili
  • Katie Felten
  • liangcw
  • Mick Darling
  • Trish Lawrence
  • Tan Lam
  • Sebastian Gerhard

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Ballroom F, Austin Convention Center

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Books by speaker

  • Twitter. Mit 140 Zeichen zum Web 2.0
  • Social Marketing to the Business Customer

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