Monday 14th March, 2011
9:30am to 10:30am
At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes!
But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes!
You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional.
This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away.
Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul.
Head of Community Management & Blogger Relations at @blogfosterEN / @blogfosterDE. Founder of the Women in Tech and Startup Meetup in #Berlin Author of @m140z bio from Twitter
Coauthor of Social Marketing to the Business Customer, the 1st book on B2B social media, speaker, entrepreneur and corporate communications consultant. bio from Twitter
Social Media Manager & Fly Girl. Lover of coffee, shoes & football. Choreographer. *STREAMING LIVE from my brain to your browser. http://socialmediaflygirl.com bio from Twitter
Brand Intuitive/Consultant, music roadtripper, @titosvodka WOMM & creative pioneer/spirit communicator, hoop+tap dancin,@upwithmutts dog savin cowgirl bio from Twitter
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