People Power: Leveraging Personal Stories to Build Influence

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

Now, social is personal. From finance site Mint.com's anti-immigration blog post gaffe to YourTango CEO Andrea Miller's "How to Date an Indian (Advice for the Non-Indian)," social media fuses personal with public in a way never seen before.

Whether sharing taste in hiphop, dating preferences, provocative political ideas, or insider information about a soon-to-be-launched business, social media strategically develops personal and professional reputations. Stories can build audiences, grow support for campaigns and change mainstream ideas about social issues. They can also alienate various communities, compromise business information confidentiality or damage brands.

If social media has shown us anything, it's that stories still matter. This panel will be a concrete conversation on how successful online personalities have managed their personal and professional lives using social media: telling authentic stories about our experiences, and using those stories to build powerful, engaged communities.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Cheryl Contee

social media for social good - Partner/Co-Founder at FissionStrategy.com; Blogger (as Jill Tubman) at JackandJillPolitics.com bio from Twitter

This person is speaking at this event.
Jean Russell

ICO Project Lead @H_O_L_O_ Facilitator. Author: https://www.triarchypress.net/jean-russell.html bio from Twitter

This person is speaking at this event.
Andrea Miller

Founder + CEO, YourTango.com, the leader in love and relationships bio from Twitter

This person is speaking at this event.
Deanna Zandt

Media technologist & strategist. Author: Share This! Forbes.com & NPR contributor. Tech, silliness, politics, feminism, dogs, writing. bio from Twitter

This person is speaking at this event.
Twanna A Hines

I write about sex & relationships for the web, newspapers & magazines. My blog is FUNKY BROWN CHICK®. Tweets do not reflect views of exes, family or employers bio from Twitter

Next session in TX Ballroom 1

11am Value of a Facebook Fan: Does it Matter? by Melissa Parrish, Michael Scissons, Josh Constine, Jascha Kaykas-Wolff and Paul Ollinger

28 attendees

  • Alessio Gianni
  • Andrea Genevieve
  • Andrea Miller
  • Arjan van de Steeg
  • Bruno Alves Mendonça
  • Carrie Stalder
  • Cheryl Contee
  • Cristiano Dias
  • Deanna Zandt
  • Twanna A. Hines
  • Heather Alden
  • Jesse Burkunk
  • Jon Lim
  • Katie Felten
  • Kevin Marks
  • Kiratiana
  • lovisa
  • MaryTreseler
  • Noland Hoshino
  • Jean M Russell
  • Randy Mah
  • Ricky Yean
  • Rory ︻╦╤─
  • Sarah Rapp
  • Tan Lam
  • Stefan Nowak
  • vikramtank
  • Bridget Houlihan

25 trackers

  • Antonio Kaplan
  • Jessica Clark
  • Bryan Jones
  • Calvin Conaway
  • Charlie Park
  • Claudia Obata
  • Chris Sweet
  • Jasmine Trabelsi
  • Dr. Goddess
  • Eric Kramer
  • erwin blom
  • PF Samuelson
  • Jen Lee Reeves
  • Joe Cox
  • Orson Ka'ili
  • Loulia Miller
  • Online Prism
  • Patricia Marinho
  • Pelle Sten
  • Penny Kim
  • Phoebe Connelly
  • Raj Samuel
  • poptune
  • Aurelio Tinio
  • Alex Schaffert

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 9:30am10:30am CST

Date Mon 14th March 2011


TX Ballroom 1, Hyatt Regency Austin

Session type


Short URL


Official session page


View the schedule



Books by speaker

  • Share This!

See something wrong?

Report an issue with this session