Unbelievable eCommerce: Increase Sales By 10000%

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works.

Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things.

In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old!

This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Paul Boag

A dad, blogger, author, speaker, christian, husband, entrepreneur, boss, geek, optimist, web designer, digital strategist and podcaster. bio from Twitter

Next session in Salon C

11am The Hero Inside: Invisible Customer Support by Kimarie Matthews, Jon Swartz, Bruce Temkin and Toby Richards

30 attendees

  • Paul Boag
  • Rob Borley
  • Sean Patrick Henry
  • Craig Howarth
  • Louise
  • Derek Featherstone
  • Michiel Frackers
  • Marie Kyle
  • Gordon Kennedy
  • Hans verschooten
  • Heather Terrell
  • Jeremy Caudle
  • Jake Stutzman
  • Kenneth Himschoot
  • Kim Lovering
  • Kyle Wiens
  • Marcus Lillington
  • Mark Hall
  • Michael Grosch
  • Pablo Tirado
  • Patrick O'Keefe
  • Philip Mervis
  • Robert Leefmans
  • Seth McCall
  • Steven Follis
  • Sven Lauwers
  • Elisabeth Hoelzl
  • The Branding Farm
  • Troy Foley
  • Yellow Pencil RD

14 trackers

  • Ann Priestley
  • Jasmine Trabelsi
  • Darby Frey
  • Annette
  • Davide 'Folletto' Casali
  • Greg Horowitz
  • PF Samuelson
  • Leslie Camacho
  • Lisa Miller
  • Massimo Sgrelli
  • Matt Reed
  • Benjamin Bykowski
  • TyKisha
  • Martijn Verver

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Salon C, Hilton Austin Downtown

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Books by speaker

  • Website Owner's Manual

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