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5 Steps to Bulletproof UX Strategy

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there.

That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple.

In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Robert Hoekman

UX Strategist, Speaker, Writer

Next session in Ballroom A

12:30pm Comedic Communication: Designing for Pleasure and Play by Adam Frucci, Baratunde Thurston, Chelsey Delaney and Lisa Cohen

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When

Time 11:00am12:00pm CST

Date Mon 14th March 2011

Where

Ballroom A, Austin Convention Center

Session type

Solo

Session Hash Tag

#rhjr_ux5

Short URL

lanyrd.com/scrzb

Official session page

schedule.sxsw.com/…event_IAP5565

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Topics

Books by speaker

  • Web Anatomy

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