Games: Tools For Mass Communication

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What's different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Benjamin Taylor

Art Director/Designer, Coder, Educator & Conference Speaker creating Games, TV, RIAs & Robot Toys with famed game designer Will Wright at the Stupid Fun Club. bio from Twitter

This person is speaking at this event.
Michael Agustin

http://www.entrepreneur.com/article/219812 bio from Twitter

This person is speaking at this event.
Brett A McCall

creative technologist, gamechanger, transmedia storyteller, #17, TEDster, geek, filmmaker, gamemaker. creed: The moment you forgive you become free. bio from Twitter

Next session in Ballroom C

12:30pm Game On: 7 Design Patterns For User Engagement by Nadya Direkova

12 attendees

  • Meghan Searl
  • Benjamin Taylor
  • Brett A McCall
  • Craig Howarth
  • domobrien
  • Mr. Addenbrooke
  • Jesse Burkunk
  • micah craig
  • Michael Agustin
  • Patricia Marinho
  • Reuno
  • Sylvain Martel

7 trackers

  • Don Cruse
  • erwin blom
  • Kye Hittle
  • liangcw
  • Michael Lambert
  • Ted Leung
  • Martijn Verver

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Ballroom C, Austin Convention Center

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