Online Mom Communities = Hotbed of Local Influencers

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Lindsay Maines

Writer, BD Director for Fishbone Marketing, Lover of all things serendipitous. Live from the DC burbs. Mom to 3 lovelies, Hubs plays bass for Clutch.#ONEmom bio from Twitter

This person is speaking at this event.
Jennifer James

Founder of Mom Bloggers Club, global network of 18k mom/mum bloggers. Also: @socialgoodmoms @momblogmag. Writes for Gates Foundation http://bit.ly/Hy3HWu bio from Twitter

Next session in Hill Country CD

12:30pm Das Stiletto: Discovering Ladykind in the Social Web by Nadia Nascimento and Grace Carter

8 attendees

  • Alyssa Jones
  • Centrally
  • Heather Alden
  • Lynette Young
  • Malcolm C. Ong
  • Jennifer James
  • Lindsay Maines
  • Zach Pousman

14 trackers

  • Andrea Hong
  • Anonymous
  • Ben Spaulding
  • Paul Boag
  • Carrie Stalder
  • PF Samuelson
  • Jay Patel
  • Jenn Howard
  • Kendall Morris
  • Kim Lovering
  • Patricia Marinho
  • poptune
  • Sebastjan Trepca
  • Gavin Bell

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Hill Country CD, Hyatt Regency Austin

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