TV + New Media = Formula for Success

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others.

USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Andrew Hampp

Billboard reporter, karaoke enthusiast, Tina Fey picture-poser. Formerly L.A. Bureau Chief, Ad Age bio from Twitter

This person is speaking at this event.
Jesse Redniss

Jesse Redniss is the SVP of Digital for the USA Network brand properties. TV, Gaming, Social, Music, Food and Wine...opinions are mine bio from Twitter

This person is speaking at this event.
Dulé Hill

I Am Who I Am. bio from Twitter

Next session in Salon F/G

12:30pm Interactive Narratives: Creating the Future of Literature by Andrew Lewellen, Robert Pratten, Esther Lim and Josh Koppel

24 attendees

  • ahampp
  • Brandi Larsen
  • Cristiano Dias
  • Daniel Heaf
  • Devon Smith
  • domobrien
  • Dulé Hill
  • Eddie Stover
  • Elja
  • Peter van Aller
  • Michiel Frackers
  • Gerson Veenstra
  • hugh garry
  • Jesse Redniss
  • Jon Lax
  • luciemclean
  • Matt Keeler
  • Noah Sacksteder
  • Patricia Marinho
  • reece pacheco
  • Yesenia Sotelo
  • tommy mccubbin
  • Martijn Verver
  • Douglas Warshaw

10 trackers

  • Adrian Hon
  • Andy K. Cheng
  • Sean Patrick Henry
  • Christine Yang
  • erwin blom
  • Jay Patel
  • Kendall Morris
  • liangcw
  • scldn
  • Tan Lam

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Salon F/G, Hilton Austin Downtown

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