Monday 14th March, 2011
11:00am to 12:00pm
A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
Sr. analyst at Forrester. Also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast. bio from Twitter
CEO of @Syncapse, citizen of the sky, contributor to @AdAge @FastCompany, lover of wine, food and ideas. bio from Twitter
Writer for TechCrunch, Stanford M.A. in Cybersociology, culture omnivore. I bring the truth with swag. Subscribe on FB: http://www.facebook.com/JoshConstine bio from Twitter
Husband & Dad of 3. CMO @mindjet. Info: http://about.me/kaykas. Agile Marketing practicer. Vices: celeb gossip, @PetitCouture, tech, gadgets, stuff. bio from Twitter
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