Value of a Facebook Fan: Does it Matter?

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?

LEVEL: Advanced

About the speakers

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Melissa Parrish

Sr. analyst at Forrester. Also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast. bio from Twitter

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Michael Scissons

CEO of @Syncapse, citizen of the sky, contributor to @AdAge @FastCompany, lover of wine, food and ideas. bio from Twitter

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Josh Constine

Writer for TechCrunch, Stanford M.A. in Cybersociology, culture omnivore. I bring the truth with swag. Subscribe on FB: http://www.facebook.com/JoshConstine bio from Twitter

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Jascha Kaykas-Wolff

Husband & Dad of 3. CMO @mindjet. Info: http://about.me/kaykas. Agile Marketing practicer. Vices: celeb gossip, @PetitCouture, tech, gadgets, stuff. bio from Twitter

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Paul Ollinger

Next session in TX Ballroom 1

12:30pm Social Capital: The Billion Dollar Digital Future by Bill Parkes and Michael Spataro

30 attendees

  • Abbi Siler
  • Andrea Genevieve
  • antiks (@antiks)
  • Arjan van de Steeg
  • Centrally
  • Christina Ng
  • Daniel Heaf
  • Dan Joyce
  • Rocco Stallvord
  • Dustin Mihalik
  • Elja
  • ijbro
  • Jason Paul
  • Joseph Miller
  • Josh Constine
  • jascha kaykas-wolff
  • Margit Detweiler
  • Martijn van Erp
  • Melissa Parrish
  • Michiel Berger
  • Patricia Marinho
  • Ricky Yean
  • Rory ︻╦╤─
  • Michael Scissons
  • Suissa Messer
  • Tan Lam
  • Stefan Nowak
  • The Branding Farm
  • Tony Amoyal
  • Trey Biggs

25 trackers

  • Andrea Nordgren
  • Andy K. Cheng
  • Chris Heathcote
  • Caroline Chen
  •  Chris Heuer
  • Chris Sweet
  • Jasmine Trabelsi
  • Dawn Marie B
  • PF Samuelson
  • Helen Chi
  • C.J. Jackson
  • Joe Cox
  • Wade Austin
  • Orson Ka'ili
  • Lauren Parker
  • Liang Shi
  • MagCloud
  • Matt Le Gresley
  • Trish Lawrence
  • Markus Wegscheider
  • roycifer
  • Raj Samuel
  • Aurelio Tinio
  • Martijn Verver
  • Tyson Hanrahan

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


TX Ballroom 1, Hyatt Regency Austin

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