Transmedia: What's the Magical Formula for Successful Design?

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:15am to 11:30am (CST)

Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Anthea Foyer

diginista: making beautiful things using technology, compelling narratives across platforms, and starting conversations between strangers & friends bio from Twitter

Next session in Ballroom E

11:30am 3 Screens, 1 Cloud: Creating Optimal Connected Experiences by DeVaris Brown

15 attendees

  • Andrea Genevieve
  • antheafoyer
  • Sean Patrick Henry
  • Bruce MacVarish
  • Chuy Hernández
  • Mr. Addenbrooke
  • escuincle
  • Jon Lax
  • Kenny Lauer
  • Kirstin Butler
  • Marleen vd Brand
  • Malo Girod de l'Ain
  • Mike Bianchini
  • Simon Staffans
  • Seth Daulton

9 trackers

  • Bryan Jones
  • Cliff Whitecoat
  • Annette
  • Edmund Cape
  • Iskander Smit
  • Luis Alves
  • Marcello Merlo
  • Patricia Marinho
  • Geof Crowl

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Time 11:15am11:30am CST

Date Mon 14th March 2011


Ballroom E, Austin Convention Center

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