How Small Screens are Making iTV Big

A session at SXSW Interactive 2011

  • Colombene Jenner

Monday 14th March, 2011

12:00pm to 12:15pm (CST)

Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching.

Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Colombene Jenner

Next session in Ballroom E

12:15pm GoogleTV to iPad Apps: The Connected TV Experience by Richard Bullwinkle

13 attendees

  • Brandi Larsen
  • Daniel Heaf
  • hugh garry
  • Jon Lax
  • Kendall Morris
  • luciemclean
  • Mike Bianchini
  • reece pacheco
  • roycifer
  • Lisa van Gelder
  • tommy mccubbin
  • Tom Whitwell
  • Douglas Warshaw

8 trackers

  • Andy K. Cheng
  • Cennydd
  • Christine Yang
  • En
  • Héctor Ramos
  • Iskander Smit
  • liangcw
  • Ted Leung

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Time 12:00pm12:15pm CST

Date Mon 14th March 2011


Ballroom E, Austin Convention Center

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