Apps, APIs & Syndication: Creativity in the Post-Website Era

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps.
This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself.

This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa.

We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Oren Michels

Mashery CEO, enjoyer of family, friends, great food and wine, and martinis bio from Twitter

Next session in Salon K

3:30pm Mozilla School of Webcraft @P2PU by John Britton

43 attendees

  • Aimee Woodall
  • antiks (@antiks)
  • Paul Boag
  • Brion
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  • Cristiano Dias
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  • Emilia Blom
  • Carlos Orozco
  • Jack.
  • Jenn Gustetic
  • Jason Paul
  • Johan Kuijt
  • James Stewart
  • Wade Austin
  • Loulia Miller
  • Chrys Wu
  • Marko Karppinen
  • micah craig
  • Oren Michels
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Neil Lemons
  • Nick Ducoff
  • Peter Kruithof
  • roycifer
  • Salim Virani
  • Yesenia Sotelo
  • Kipp Jones
  • Jason Silverstein
  • Sylvain Martel
  • Stef Brooijmans
  • Lisa van Gelder
  • Tom Rankin
  • Tyler Bell
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  • yon nuta

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When

Time 12:30pm1:30pm CST

Date Mon 14th March 2011

Where

Salon K, Hilton Austin Downtown

Session type

Solo

Short URL

lanyrd.com/sctcp

Official session page

schedule.sxsw.com/…event_IAP7941

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