Authentication Fails = ID Thieves Succeed. What's Next?

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

How does a retailer, bank or any business know they’re interacting with you & not an imposter? Consumers need thoughtful, scalable & user-friendly authentication solutions to stop ID theft & protect reputations & assets. We’ll discuss ID theft & authentication, lessons learned addressing these problems, & how technology + new approaches are paving the way forward. ID fraud & authentication are discussed together because the challenges they create, when one fails & the other succeeds, are endless. ID theft is caused by a failure of authentication & is a concern for ANY industry that handles valuable assets – like money, credit cards, SSN, health records, or World of Warcraft characters. ID theft is commonly talked about & feared, but not always understood. We’ll discuss what it means & how it’s executed. We’ll also share ID theft examples, from mundane to insane & prove that the systems that allow this to happen are clearly broken. When it comes to authentication, a thief can convince someone that they are you, but a thief cannot convince you that he is you – the heart of why consumer participation & strong authentication are so important. When consumers are allowed to participate in transactions, identity theft stops. Architects, engineers & companies have approached authentication in a variety of ways. We’ll go through technical examples & lessons learned from these schemes & show that challenges still exist. We’ll then discuss current innovations & the path forward.

LEVEL: Intermediate

Next session in Salon C

3:30pm Kiosks, Mobile and the Evolving Retail Experience by Hilding Anderson and FK Funderburke

4 attendees

  • Paul Wheeler
  • Carlos Orozco
  • Yesenia Sotelo
  • Gavin Bell

10 trackers

  • Ben Spaulding
  • Sean Patrick Henry
  • Carson McDonald
  • crcarlson
  • KevinH
  • Chris Carter
  • Matt Le Gresley
  • Bradley Heilbrun
  • Jason Lewis
  • Steven Follis

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Salon C, Hilton Austin Downtown

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