Bootstrap Underdog? Mainstream Overload? Or Both?

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Getting big is a great problem, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. From starting small in your kitchen and growing to support thousands of users to running a business whose data stores jump from gigabytes to terabytes; or coming up with the next big thing that established behemoths want to mimic—if they can’t buy you first. Hear how firms like Graphic.ly, Redbox, Dodgeball, and Mediabank survive and thrive as they manage growth.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Mark Achler

SVP New Business at redbox bio from Twitter

This person is speaking at this event.
Micah Baldwin

Live a life of extreme honesty. First company when I was 14; sold last company in 2007. Now CEO & founder of @graphicly. Startup advisor/mentor. Animal lover. bio from Twitter

This person is speaking at this event.
Chris Bernard

Design and Innovation bio from Twitter

This person is speaking at this event.
Chris Maliwat
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Ben Lowinger

Next session in Salon D

3:30pm Power to the People: Regulating Big Business by Michelle Leder, Twanna A Hines, Jordan Woodard, Gary Thompson and Eric Cohen

19 attendees

  • Zach Graves
  • Ben Carlos Thypin
  • Chris Bernard
  • Cody Stoltman
  • Sandeep Parikh
  • Dean Cruse
  • Gabe Kangas
  • Gerard Ramos
  • Jon Lim
  • kickme444
  • Lynette Young
  • chris maliwat
  • Mark Achler
  • Micah Baldwin
  • Pablo Tirado
  • Richard Nash
  • Robbie Whiting
  • R
  • R. Kyle Everett

9 trackers

  • Adrian Hon
  • Andy K. Cheng
  • Carrie Stalder
  • Darby Frey
  • Annette
  • PF Samuelson
  • Herman Kuiper
  • Rachel Mercer
  • Geof Crowl

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Salon D, Hilton Austin Downtown

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