Business Model 101: How To Actually Make Money?

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts.

Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Andrew Marshall

Primed Associates; trusted advisor; social orienteer; innovation-capable cultures; whole systems designer; road cycling nut; multi-continent East Coaster bio from Twitter

This person is speaking at this event.
Renee Hopkins

Senior editor, @TexasEnterprise; media relations, U of Texas biz school; editor, CollaborativeInnovation.org; innocat, innochat.com. Twangy singer. bio from Twitter

Next session in Salon E

3:30pm Abolish The Hourly: How Value Pricing Wins Clients by Lee Dale and Jon Lax

24 attendees

  • Andrea Genevieve
  • Brandi Larsen
  • Sean Patrick Henry
  • Cennydd
  • Christina Ng
  • Sandeep Parikh
  • Dan Berger
  • Dan Dzombak
  • Andrew Marshall
  • erwin blom
  • Michiel Frackers
  • Heather Alden
  • Jesse Burkunk
  • Jeremy Bell
  • kajsabengtsson
  • kickme444
  • Matt Keeler
  • Mike Orren
  • Chris O'Connor
  • Renee Hopkins
  • Rory ︻╦╤─
  • Zvi Band
  • Elisabeth Hoelzl
  • Martijn Verver

30 trackers

  • Andy Hume
  • Andy K. Cheng
  • Anna Manasova
  • Ben Kutil
  • Ryan McCormack
  • changeorder
  • Charlie Park
  • Cliff Whitecoat
  • Annette
  • michael
  • Edmund Cape
  • PF Samuelson
  • Bob Jansen
  • Joe Cox
  • Josepf Haslam
  • John Tokash
  • Orson Ka'ili
  • Katie Felten
  • Liang Shi
  • Chris Carter
  • Maarten den Braber
  • Mike Stenhouse
  • Mikael Nerde
  • Online Prism
  • Laura Fitton
  • Trish Lawrence
  • Geof Crowl
  • Simon Doggett
  • Simon Willison
  • Thomas Daly

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session