Cleantech: The Interactive Community & the Next Great Industry

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Every major forecast from McKinsey to The Gates Foundation points to cleantech as the Next Great Industry. It seems obvious, yet how many of us in the interactive community have deep knowledge and involvement in this sector? Our prediction and hope is that that will change in the next 3-5 years. This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now. We’ll dive into the current role of data and developers, the importance of mapping & the Internet of Things, and look at case studies from GE & IBM to TerraPower. We’ll also follow up on some of the principles in the SXSW 2010 keynotes of Valerie Casey & Bruce Sterling such as systems thinking in the interactive community, high-impact development, and our role in social & environmental change. Quoting the “Environmental Leader” blog on cleantech: “As our colleague, Harvard Business School professor Clayton Christensen has explained, new industries founded on new technology platforms tend to be complex and expensive at first, as it takes the combined efforts of an organized group of highly skilled people to commercialize a breakthrough.” They’re talking about us, so let’s get involved.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Indira Vaidy

eternally curious. going hard. in solidarity with YOU. strategist & planner @BBDONY. former co-founder @MobileCampNYC & @CRYAmerica bio from Twitter

Next session in Room 6AB

3:30pm Web Science: Web Standards Project (WaSP) Open Meeting by Kelly McCarthy, Craig Piercy, Aaron Gustafson and Leslie Jensen-Inman

9 attendees

  • Brian Duggan
  • DJ Saul
  • Corey Gehrt
  • Indira Vaidy
  • Karin Ackerholm
  • Malcolm C. Ong
  • vikramtank
  • Will Turnage
  • Gavin Bell

5 trackers

  • Dan Weingrod
  • Ella Worth
  • Jason Wehmhoener
  • Julian Pscheid
  • Zeb Dropkin   ☯

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Room 6AB, Austin Convention Center

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