Das Stiletto: Discovering Ladykind in the Social Web

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how.

This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.)

You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Nadia Nascimento

Media romantic enchanted by old film, new food, and the liberation of art. Senior Strategist @invoke and @memelabs, and owner of a tiny African Media Center. bio from Twitter

This person is speaking at this event.
Grace Carter

Professionally and inherently sociable. bio from Twitter

Next session in Hill Country CD

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10 attendees

  • Jasmine Trabelsi
  • DaveO from HootSuite
  • teresa m. bücker
  • Grace Carter
  • keithmcarthur
  • Lynette Young
  • Nadia
  • Robert Leefmans
  • Lee Dale
  • Elisabeth Hoelzl

4 trackers

  • Daniel Joseph Byrd
  • Liang Shi
  • Online Prism
  • Tan Lam

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Hill Country CD, Hyatt Regency Austin

Session type

Core Conversation

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