Everyone’s Wrong about Influence. Except your Customers

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential.

Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Valeria Maltoni

Strategist. I work with brands to identify the right marketing executions; enroll/build influence; go from buyers to customers. http://bit.ly/bestrategic bio from Twitter

Next session in Ballroom F

3:30pm The Last of the Launch-and-Leave-'Ems by Peter Parkes, Anjali Ramachandran, Mel Exon and Conrad Lisco

27 attendees

  • Stan Phelps
  • Alessio Gianni
  • Alyssa Jones
  • Arjan van de Steeg
  • biggreenbox
  • Bryan Jones
  • Conversation Agent
  • Cristiano Dias
  • Rocco Stallvord
  • Dan Weingrod
  • Noah Brier
  • Jen van der Meer
  • Kat Mandelstein
  • Marko Karppinen
  • Michael Leis
  • Tim Holden
  • Natasha Wang
  • Nick Parish
  • Patricia Marinho
  • Reinier Ladan
  • Ricky Yean
  • Rory ︻╦╤─
  • Sylvain Martel
  • Jim Durbin
  • ZippyKid
  • Ted Leung
  • TyKisha

22 trackers

  • David Damore
  • Anna Manasova
  • Ryan McCormack
  • Sean Patrick Henry
  • Carrie Stalder
  • Carli McKinney
  • Cliff Whitecoat
  • Dawn Marie B
  • Heather Alden
  • PF Samuelson
  • Johannes Kleske
  • Joe Cox
  • Josepf Haslam
  • Katie Felten
  • Online Prism
  • Penny Kim
  • Peter Fasano
  • Raj Samuel
  • Benjamin Bykowski
  • Martijn Verver
  • Vero Pepperrell
  • Jim Robinson

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Mon 14th March 2011


Ballroom F, Austin Convention Center

Session type


Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session