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Game On: 7 Design Patterns For User Engagement

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Nadya Direkova

Game designer, UX designer, Googler. Start up advisor. Teacher and speaker on user engagement. Macaron, merengue and marzipan lover... bio from Twitter

Next session in Ballroom C

3:30pm Having Fun Yet? 10 Usability Heuristics For Games by John Mark Josling and Corey Chandler

72 attendees

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When

Time 12:30pm1:30pm CST

Date Mon 14th March 2011

Where

Ballroom C, Austin Convention Center

Session type

Solo

Short URL

lanyrd.com/sctdd

Official session page

schedule.sxsw.com/…event_IAP6605

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