Getting ‘Em Online & Off-Their-Ass

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Jody Rones
This person is speaking at this event.
John Wiseman

Busy Buildin' @Thrillist, @JackThreads, @WhiskeyBrooklyn, and top-secret ish. bio from Twitter

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9 attendees

  • Alyssa Jones
  • Andrea Genevieve
  • Greg Horowitz
  • Jason Ugie
  • Jane Kovacs
  • Jody Rones
  • John Wiseman
  • Natasha Wang
  • Yesenia Sotelo

7 trackers

  • Cliff Whitecoat
  • Heather Alden
  • PF Samuelson
  • Online Prism
  • Patricia Marinho
  • Selena Ricks
  • tim deSilva

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011

Session type

Core Conversation

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