#Hashtag Takeovers and Successes in Innovative Virtual Activism

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results.

When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event.

In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page.

Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Andrew Blair

Tech nerd, Husband, Talker, Musician, Gamer, Data Geek, Skater, hippo herder, and cattery attendant. bio from Twitter

This person is speaking at this event.
Sean Bonner

Misanthropologist bio from Twitter

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Chris Eaton

digital media specialist. I like social media, social movements, diversity, ecology, equality, signals, noise, & insurrection. tweets are nobody's bio from Twitter

This person is speaking at this event.
Royale Ziegler

Royale with tweets. Social Media Manager @Eonline. Likes gossip and knows how to spread it. bio from Twitter

Next session in TX Ballroom 2-4

3:30pm Secrets of Fake Twitter Accounts Revealed (maybe) by Jasper Slobrushe

24 attendees

  • Alyssa Jones
  • Andrea Genevieve
  • Andrew Blair ™
  • chris eaton
  • Dan Joyce
  • Elja
  • erwin blom
  • Michiel Frackers
  • hugh garry
  • Jesse Burkunk
  • Jory
  • lovisa
  • Timothy Mohn ™
  • Jon Phillips
  • Rob Myers
  • Royale Ziegler
  • roycifer
  • Sean Bonner
  • Yesenia Sotelo
  • Lisa van Gelder
  • Bridget Houlihan
  • Steven Randazzo
  • Lindsay Wyler

16 trackers

  • ✩ evonne heyning ∞
  • Andy K. Cheng
  • Anonymous
  • Daniel Joseph Byrd
  • Devin Foley
  • Bob Jansen
  • Josepf Haslam
  • Orson Ka'ili
  • karina brisby
  • Kye Hittle
  • Loulia Miller
  • Ben Tesch
  • Maarten den Braber
  • Pelle Sten
  • @r4vi
  • Tan Lam

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


TX Ballroom 2-4, Hyatt Regency Austin

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