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NPR’s API: Create Once, Publish Everywhere

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API.

The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public.

The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks!

Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Zach Brand

NPR.org geeky Dad from the NW bio from Twitter

Next session in Creekside

3:30pm Will News Apps Re-Invent Journalism? by Niran Babalola, Katharine Jarmul, Jon Lebkowsky, Chris Tomlinson and Aron Pilhofer

31 attendees

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  • Chris Sweet
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  • Marie Kyle
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  • Josh Clark
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  • Shannon Darrough
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28 trackers

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  • Jason Roy
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  • Niran Babalola
  • Herman Kuiper
  • Robbie Clutton
  • Craig Saila
  • Benjamin Bykowski
  • Aurelio Tinio
  • Ruthie BenDor
  • Alex Schaffert

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When

Time 12:30pm1:30pm CST

Date Mon 14th March 2011

Session type

Solo

Session Hash Tag

#NPRAPI

Short URL

lanyrd.com/sctdt

Official session page

schedule.sxsw.com/…event_IAP7331

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