Social Capital: The Billion Dollar Digital Future

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:30pm to 1:30pm (CST)

This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.

This future-looking presentation is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential.

We’ll give an overview of the forces fomenting this change, from both a consumer and from an industry perspective.

We’ll then highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this “tectonic” power shift in online (digital) marketing.

The presentation will conclude with a Q&A so attendees can offer their own insights and dive deeper into the concepts underpinning the impact of Social Capital.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Bill Parkes

EVP, Chief Digital Officer at www.nFusion.com. Synthesizing future trends for today's marketing bio from Twitter

This person is speaking at this event.
Michael Spataro

VP, Client Services, NM Incite - a unique joint venture between Nielsen Research & McKinsey Consulting. bio from Twitter

Next session in TX Ballroom 1

3:30pm Status Update….or Status Upgrade? by Becky Johns and Ben Smithee

13 attendees

  • brenton
  • bill parkes
  • blanu
  • Geraldine Le Roux
  • Jason Schwartz
  • Matt Keeler
  • mike spataro
  • reece pacheco
  • Yesenia Sotelo
  • Tan Lam
  • Stefan Nowak
  • Vik Doddi
  • wilbertbaan

13 trackers

  • Andy K. Cheng
  • Ryan McCormack
  •  Chris Heuer
  • Eric Kramer
  • erwin blom
  • Heather Alden
  • PF Samuelson
  • Bob Jansen
  • Josepf Haslam
  • Orson Ka'ili
  • MagCloud
  • Trish Lawrence
  • Ted Leung

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Time 12:30pm1:30pm CST

Date Mon 14th March 2011


TX Ballroom 1, Hyatt Regency Austin

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