Second Screen: TV Meets The Web Backchannel

A session at SXSW Interactive 2011

Monday 14th March, 2011

12:45pm to 1:00pm (CST)

Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction.

Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Utku Can

Creative Director at @MintDigital. Humans, tech, design, music, food, cities, platforms & products. Give me a problem to solve. bio from Twitter

Next session in Ballroom E

1pm NFC and RFID, How It Will Change Mobile by David Berkowitz

17 attendees

  • Brandi Larsen
  • Cristiano Dias
  • Paulien Dresscher
  • Elja
  • Gerson Veenstra
  • Jesse Burkunk
  • Jenn Deering Davis
  • Michiel Berger
  • Nick Parish
  • reece pacheco
  • Simon Doggett
  • tommy mccubbin
  • Tom Henrich
  • Ted Leung
  • Utku Can
  • vikramtank
  • Douglas Warshaw

12 trackers

  • David Damore
  • Ben Ward
  • Dan W
  • Jay Patel
  • Katie Felten
  • liangcw
  • Mike Stenhouse
  • Niran Babalola
  • Patricia Marinho
  • @r4vi
  • Robbie Clutton
  • Salim Virani 🇪🇺

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Time 12:45pm1:00pm CST

Date Mon 14th March 2011


Ballroom E, Austin Convention Center

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