Add an eventSecond Screen: TV Meets The Web Backchannel
A session at SXSW Interactive 2011
Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction.
Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
LEVEL: Intermediate
About the speaker
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Creative Director at @MintDigital. Humans, tech, design, music, food, cities, platforms & products. Give me a problem to solve. bio from Twitter
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