NFC and RFID, How It Will Change Mobile

A session at SXSW Interactive 2011

Monday 14th March, 2011

1:00pm to 1:15pm (CST)

How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase.

Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
David Berkowitz

VP Emerging Media w/agency @360i focused on #social, #mobile #technology; Startup Outlook curator, speaker, Social Media Insider writer, notorious sweet tooth bio from Twitter

Next session in Ballroom E

1:15pm Tag, The Mobile Assassination Game by Alex Hachey

27 attendees

  • Antonio Kaplan
  • Arjun Kurpad
  • brenton
  • Briankrat
  • Chuck Fletcher
  • Dan Dzombak
  • DJ Saul
  • David Berkowitz
  • Dustin Mihalik
  • Andy Beaumont ūüö©
  • Lars Holst Lyberg
  • Emilia Blom
  • Carlos Orozco
  • hugh garry
  • Jason Grandelli
  • Julian Pscheid
  • Marleen vd Brand
  • Matt Keeler
  • Mike Bianchini
  • Mikael Nerde
  • Nicole Hennig
  • Zvi Band
  • Sylvain Martel
  • techstil
  • Martin Th√∂rnkvist
  • Tyler Bell
  • Ted Leung

28 trackers

  • Abbi Siler
  • Andy Buckingham
  • Andy K. Cheng
  • Chris Heathcote
  • Bryan Jones
  • Carrie Stalder
  • Carson McDonald
  • Cathie Toshach
  • David Swinney
  • Davide 'Folletto' Casali
  • PF Samuelson
  • Dan W
  • Iskander Smit
  • Joe Carey
  • J Herskowitz
  • Joseph J Schmitt
  • Wade Austin
  • Katie Felten
  • Kyle Martin
  • liangcw
  • Mark
  • Neo Zhang
  • Niran Babalola
  • Christian Giordano
  • Pelle Sten
  • Kipp Jones
  • Aurelio Tinio
  • Gavin Bell

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Time 1:00pm1:15pm CST

Date Mon 14th March 2011


Ballroom E, Austin Convention Center

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Books by speaker

  • Age of Conversation 3: It's Time to Get Busy!
  • The Age of Conversation 2: Why Don't They Get It?
  • The Age of Conversation

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