Abolish The Hourly: How Value Pricing Wins Clients

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients.

Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project.

Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Lee Dale

Work @yousayyeah Play @ineedsugar DJ @nathan416 Gather @patiofriday Lover of design, typography, photography, music and life. bio from Twitter

This person is speaking at this event.
Jon Lax

It's a daily operation bio from Twitter

Next session in Salon E

5pm Project Management for Humans (No Robots Allowed) by Brett Harned and Pamela Villacorta

17 attendees

  • Joey deVilla
  • Paul Boag
  • Sean Patrick Henry
  • Mark Coleran
  • Brian Duggan
  • Erica Hess
  • Jason Wehmhoener
  • Jeremy Bell
  • Jon Lax
  • Jon Lim
  • Josepf Haslam
  • Julian Pscheid
  • Brandie McCallum
  • Marko Karppinen
  • Lee Dale
  • tim deSilva
  • vikramtank

26 trackers

  • David Damore
  • Ben Kutil
  • Jessica Clark
  • Bill Day
  • Benjamin Turner
  • bryanconnor
  • Phil Whitehouse
  • Keith Chu
  • Darby Frey
  • Nikki Jeske
  • Josh Clark
  • Joe Cox
  • kathybabb
  • Katie Felten
  • Liang Shi
  • lovisa
  • Chris Carter
  • Margaret Rosas
  • Patricia Marinho
  • Craig Saila
  • Salim Virani 🌀
  • Seth McCall
  • Simon Doggett
  • Tom Rankin
  • Ruthie BenDor
  • Gavin Bell

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Time 3:30pm4:30pm CST

Date Mon 14th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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