Behavior Design: Stop Being Neutral, Start Influencing Decisions

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 6:00pm (CST)

Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things.

We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people.

Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Nick Disabato

designer and writer. curly hair. bio from Twitter

This person is speaking at this event.
Chris Risdon

Head of Design @Getaround; Teach @CCAIxD; Co-wrote Orchestrating Experiences http://goo.gl/NMoGfH. Former Head of Design Capital One Labs, Ex-@adaptivepath. bio from Twitter

36 attendees

  • Aimee Woodall
  • Chad Roberts
  • changeorder
  • Chris Risdon
  • Lars Holst Lyberg
  • Elias Parker
  • Frank Hmeidan
  • Geraldine Le Roux
  • Devin Hunt
  • Iskander Smit
  • Jason Ugie
  • Jacob Lisby
  • Bob Jansen
  • Joe Baz
  • johanna kollmann
  • Kevin M. Hoffman
  • Kevin Tamura
  • kejia zhu
  • lydiamann
  • Mike Matthews
  • Michael Morisy
  • nick disabato
  • nloureiro
  • peterdovren
  • Reuno
  • Robbie Whiting
  • R
  • Warren S
  • Stephen Edmondson
  • Marc Sexton
  • Seth Daulton
  • Zach Pousman
  • Thomas Daly
  • Tom Whitwell
  • vikramtank
  • Julie Blitzer

43 trackers

  • Abbi Siler
  • Alex Bilstein
  • Ben Spaulding
  • Sean Patrick Henry
  • Bryan Jones
  • Carrie Stalder
  • Matt Jacobs
  • Keith Chu
  • Cennydd
  • Charlie Park
  • Cliff Whitecoat
  • Chris Sweet
  • michael
  • David Swedlow
  • David Wright
  • Davide 'Folletto' Casali
  • Hans verschooten
  • Heidi Blanton
  • PF Samuelson
  • Helen Chi
  • Jason Rutherford
  • Jennifer Brook
  • Wade Austin
  • Loretta Hui
  • Loulia Miller
  • Marcello Merlo
  • Misha Tepper
  • Mike Stenhouse
  • Natalie Downe
  • Christian Giordano
  • Pelle Sten
  • Jason Lewis
  • Tanya
  • Geof Crowl
  • Robbie Clutton
  • Sabih Mir
  • Simon Doggett
  • Joe Newton
  • tim deSilva
  • Todd Budnikas
  • Troy Lachance
  • Ruthie BenDor
  • Jeff Triplett

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Time 3:30pm6:00pm CST

Date Mon 14th March 2011

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