Beyond the Check-In: Location and the Social Web

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

Location-based services (LBS) are continuing to experience exponential growth, however, mass adoption is making the check-in ubiquitous. Sometimes lost in those discussions about technology and thousands and thousands of check-ins is the secret sauce behind these services – the basic and ever-present human desire to share. Josh Williams, co-founder and CEO of Austin-based Gowalla, will detail why he and his team have been looking beyond the concept of simply checking in at locations — and how people’s interest in sharing where they are and what they’re doing with friends, family, and the public-at-large is a stepping stone on the path to how people will continue to communicate and express themselves.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Josh Williams

Product at Facebook. Former co-founder + CEO at Gowalla. Maker of the finest margarita in Noe Valley. bio from Twitter

Next session in Salon H

5pm Our Devices: How Smart is too Smart? by Genevieve Bell

50 attendees

  • Abbi Siler
  • Audrey Matthias
  • Anders Svendal
  • Andrea Genevieve
  • Ben Dodson
  • Ben Guthrie
  • blastcap
  • Brad Daily
  • Bryan Jones
  • burin
  • Centrally
  • Clayton Ferris
  • Cody Stoltman
  • Jasmine Trabelsi
  • Caroline Giegerich
  • Dan Mall
  • Dean Cruse
  • Greg Berry
  • Heather Capri ツ
  • Héctor Ramos
  • C.J. Jackson
  • Jason Grandelli
  • Jess Williamson
  • Jon Lim
  • Josh Williams
  • Wade Austin
  • Kirstin Butler
  • Kevin Tamura
  • Liz Heron
  • LookBackMaps
  • Marcelo Somers
  • Martijn van Erp
  • Matt Keeler
  • nloureiro
  • Raphaëlle Heaf
  • Markus Wegscheider
  • Rory ︻╦╤─
  • roycifer
  • Ryan Kuder
  • Shane Guymon
  • Ryan Sims
  • Kipp Jones
  • Sylvain Martel
  • tolleson, terry
  • Elisabeth Hoelzl
  • Toph Tucker
  • Troy Lachance
  • Tyler Bell
  • Ted Leung
  • Sebastian Gerhard

42 trackers

  • Aarron Walter
  • Adrian Hon
  • Andrew Dupont
  • Andy Hume
  • Anonymous
  • Ben Ward
  • Carson McDonald
  • Brian Duggan
  • Sandeep Parikh
  • Daniel Joseph Byrd
  • Dave Curry
  • David Swedlow
  • Dan Weingrod
  • Josh Clark
  • Greg Horowitz
  • Hans verschooten
  • Heather Alden
  • PF Samuelson
  • Dan W
  • Joe Cox
  • Jose
  • José Padilla
  • Katie Felten
  • kellan
  • Larry Archer
  • Marcello Merlo
  • Christian Metts
  • Steve Myers
  • Neo Zhang
  • Mikael Nerde
  • Patricia Marinho
  • Brett Camper
  • Peter Zingg
  • Trish Lawrence
  • Salim Virani 🇪🇺
  • Scott Boms
  • Shannon Darrough
  • Steven Follis
  • Adam Keys
  • Todd Budnikas
  • Jeff Triplett
  • Gavin Bell

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 3:30pm4:30pm CST

Date Mon 14th March 2011


Salon H, Hilton Austin Downtown

Session type


Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session