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Checking into Chinese Location Based Services

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services.

About the speakers

This person is speaking at this event.
Yuancheng Yang

努力成为靠谱男青年 bio from Twitter

This person is speaking at this event.
David Liu

check in with jiepang bio from Twitter

Next session in Room 204

5pm Follow Me - Using Twitter to Save Lives by DJ Edgerton

7 attendees

  • Andrea Genevieve
  • Daniel Heaf
  • David Liu
  • Jon Lim
  • Neo Zhang
  • vikramtank
  • Yuancheng

11 trackers

  • Andy K. Cheng
  • Chris Heathcote
  • Paul Mison
  • Brian Duggan
  • Jasmine Trabelsi
  • Daniel Joseph Byrd
  • PF Samuelson
  • Dan W
  • Liang Shi
  • lovisa
  • Kipp Jones

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When

Time 3:30pm4:30pm CST

Date Mon 14th March 2011

Where

Room 204, AT&T Conference Center

Session type

Dual

Short URL

lanyrd.com/sctgc

Official session page

schedule.sxsw.com/…event_IAP000373

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