OMG, My Customer’s Pissed and Uses Twitter

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen. The BP oil spill and Toyota recalls have showed us how people are using social media tools to give pissed off customers a new voice – and it’s a megaphone. Knowing your customer and understanding how to address everything from a crisis to the everyday question quickly and effectively is critical.

Learn about some of the biggest flubs from 2010, how the ball was dropped and what could have been done differently. Don’t make the same mistakes they did. Learn how not to mess up.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Rob LaGesse

I am the Chief Disruption Officer at Rackspace Hosting. Want to help me raise hell at Rackspace? Let me know how! :) bio from Twitter

Next session in Room 203

5pm A Twitter Based Prediction Market by Liangfei Qiu

14 attendees

  • Alyssa Jones
  • Andrea Genevieve
  • Dean Cruse
  • jessica moreno
  • Jason Ugie
  • Jason Paul
  • John Turner
  • Justine Jordan
  • Rob La Gesse
  • Natasha Wang
  • Patricia Marinho
  • Ricky Yean
  • Stefan Nowak
  • TyKisha

19 trackers

  • Anna Manasova
  • Bryan Jones
  • Darby Frey
  • erwin blom
  • Jackie Shelley
  • Bob Jansen
  • Jay Patel
  • Josepf Haslam
  • Wade Austin
  • Orson Ka'ili
  • kathybabb
  • Katie Felten
  • lovisa
  • Brandie McCallum
  • Penny Kim
  • Jason Lewis
  • roycifer
  • Benjamin Bykowski
  • Tyson Hanrahan

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Time 3:30pm4:30pm CST

Date Mon 14th March 2011


Room 203, AT&T Conference Center

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