Social-Powered Ethics: Healthcare Faces a New Curve

A session at SXSW Interactive 2011

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along.

Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare.

Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.

About the speakers

This person is speaking at this event.
Matt Cyr

Content Director, Children's Hospital Boston. Also, writer, editor, husband & triplet dad. Interested in the intersection of content & digital. bio from Twitter

This person is speaking at this event.
Carissa Caramanis O'Brien

Social Media Community & Content Director @Aetna. Speaker, writer, Healthcare and EMS advocate, amateur foodie, ice cream fangirl. Views here are my own. bio from Twitter

8 attendees

  • Katie Sunstrom
  • briancarterKC
  • Carissa O'Brien
  • Matt Cyr
  • Mick Darling
  • Yesenia Sotelo
  • Martijn Verver
  • Bridget Houlihan

5 trackers

  • Dr. Keely Kolmes
  • Joe Baz
  • Orson Ka'ili
  • Jason Lewis
  • Tan Lam

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Time 3:30pm4:30pm CST

Date Mon 14th March 2011

Session type

Core Conversation

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