Anatomy of a Design Decision

A session at SXSW Interactive 2011

Monday 14th March, 2011

5:00pm to 6:00pm (CST)

What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style.

Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Jared Spool

Exploring the boundaries of User Experience and United's Customer Service. Thank you for encouraging my behavior! [Personal account. For UX only: @UIE] bio from Twitter

125 attendees

  • Alex Bilstein
  • Jason Hartsell
  • Amy G
  • Adam Howell
  • Alessio Gianni
  • Andrew Cohen
  • Anonymous
  • Anthony Bruno
  • Bart Szyszka
  • Beau
  • Ben Guthrie
  • Ben Spaulding
  • Betsy Weber
  • Ryan McCormack
  • blastcap
  • Paul Boag
  • Ross Boucher
  • briancarterKC
  • Bryan Jones
  • Bucky Flowers
  • Cale Peeples
  • Calvin Conaway
  • Matt Jacobs
  • Phil Whitehouse
  • Chad Roberts
  • Christopher Meeks
  • Chuy Hernández
  • Chad Hutchings
  • Clay Delk
  • Erick Clark
  • Craig
  • Dan Berger
  • Darren Delaye
  • David Mead
  • Dawn Marie B
  • Alex del Solar
  • Derek A Rosenstrauch
  • Dave DeSandro
  • cindy vermeulen
  • Mr. Addenbrooke
  • Dan Weingrod
  • Edmund Cape
  • Lars Holst Lyberg
  • Louise
  • Lindsey Simon
  • Peter van Aller
  • Fahd Butt
  • Derek Featherstone
  • Davide 'Folletto' Casali
  • Frank Hmeidan
  • Gabe Kangas
  • Gregory Cornelius
  • Dave Christensen
  • Geraldine Le Roux
  • Gerard Ramos
  • Grey Garner
  • Hans verschooten
  • Hans van de Bruggen
  • Hillary Hartley
  • Ella Worth
  • mårten jönsson
  • ★ jen strickland ★
  • C.J. Jackson
  • Jaime Wilson
  • Jacob Lisby
  • Jared Lewandowski
  • Jason Rutherford
  • Jay Morrow
  • JeanneBernish
  • Jared Spool
  • Joe Baz
  • Jeremy Caudle
  • Jake Stutzman
  • J. Taylor
  • Kevin Tamura
  • Kyle West
  • Marleen vd Brand
  • Leslie Kaminoff
  • Luciana Misura
  • luistoro
  • lydiamann
  • Lynn Wallenstein
  • Chris Carter
  • Marcello Merlo
  • Marko Karppinen
  • Massimo Sgrelli
  • Mark Meeker
  • Justine Jordan
  • Micah Laney
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  • Mike Amburn
  • Miss Moss Design
  • Michael Leis
  • j wright
  • Maggie Steciuk
  • Patricia Marinho
  • Paul Irish
  • Pete Kistler
  • peterdovren
  • Philip Mervis
  • Jason Lewis
  • Geof Crowl
  • Reinier Ladan
  • Reuno
  • Robb Hamilton
  • Robbie Whiting
  • Russ Unger
  • Ryan Gossen
  • Sarah Khan
  • Scott McCaughey
  • scottackerson
  • Seth McCall
  • Sheryl Soo
  • Simon Doggett
  • Zvi Band
  • Sylvain Martel
  • Stephanie Fletcher
  • Marc Sexton
  • Seth Daulton
  • Sven Lauwers
  • tolleson, terry
  • Tom Rankin
  • Troy Foley
  • TyKisha
  • zhiyao

71 trackers

  • Logan Bazar
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  • Jake Przespo
  • Bob Jansen
  • Jay Patel
  • Jennifer Brook
  • Jason Garber
  • Wade Austin
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  • kathybabb
  • Jorge Bernal
  • Michael Koukoullis
  • Katie Davison
  • Liang Shi
  • Luis Alves
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  • David Beaudouin
  • Nick Downing
  • Christian Giordano
  • Herman Kuiper
  • Pelle Sten
  • Tanya
  • randyhoyt
  • Rob Weychert
  • Sabih Mir
  • Craig Saila
  • Salim Virani
  • Stacey Billups
  • Stephan Barrett
  • Stephen Edmondson
  • Steve Bissonnette
  • Captain Eric Willis
  • Nick Robinson
  • Adam Keys
  • Lane Halley
  • tim deSilva
  • Todd Budnikas
  • Tyson Evans
  • Ruthie BenDor

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When

Time 5:00pm6:00pm CST

Date Mon 14th March 2011

Where

Ballroom D, Austin Convention Center

Session type

Solo

Short URL

lanyrd.com/sctkb

Official session page

schedule.sxsw.com/…event_IAP8199

View the schedule

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Topics

Books by speaker

  • Web Anatomy
  • User-Centered Web Site Development

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