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Fashion Blogging: Capturing and Keeping Readers Who Buy

A session at SXSW Interactive 2011

Monday 14th March, 2011

5:00pm to 6:00pm (CST)

There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Indiana Adams

Thrift store aficionado, burger eater, animal jewelry collector, & oft wearer of clothes. 2012 @txstylecouncil organizer. bio from Twitter

5 attendees

  • indiana adams
  • Lars Holst Lyberg
  • hugh garry
  • Liang Shi
  • Rory ︻╦╤─

5 trackers

  • Caroline Chen
  • Jasmine Trabelsi
  • Bradley Heilbrun
  • Daniel Gitau
  • Bora Celik

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When

Time 5:00pm6:00pm CST

Date Mon 14th March 2011

Where

Big Bend, Hyatt Regency Austin

Session type

Solo

Short URL

lanyrd.com/sctkm

Official session page

schedule.sxsw.com/…event_IAP8425

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