3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch

A session at SXSW Interactive 2011

Friday 11th March, 2011

2:00pm to 3:00pm (CST)

150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock.

We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family.

Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space.

The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February.

This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.

About the speakers

This person is speaking at this event.
Phylise Banner

learning experience designer | avid angler | proud Amphicar owner | STS-133 mothership | Adobe ed leader | student pilot | KB2ZIL | @hubcurator bio from Twitter

This person is speaking at this event.
Pamela Greyer

Dreamer,innovator, K-12 STEM consultant, space geek, STS-133 alumni, educator, NASA Solar System Ambassador, Northrop Grumman WFOD alumn, robot builder. bio from Twitter

This person is speaking at this event.
Andrew Cochrane

Filmmaker, VFX artist, interactive/new media creator, improviser, space nerd, occasional DJ, even more occasional blogger, Ikonoskop & RED owner. bio from Twitter

This person is speaking at this event.
Stephanie Schierholz

Awed by the wonder of the universe; motivated by how we can get out there. Love soccer, gardening, snowboarding, Denver Broncos, family. Views are my own. bio from Twitter

This person is speaking at this event.
Sophia Dengo

Multimedia designer/storyteller. Space geek. @CNNLightYears contributor, NASATweetup alum & SXSWi '11 panelist. Words, views & expressions are my own. bio from Twitter

Next session in Salon J

3:30pm Thin is In. The Future of Digital Wallets by Christina Nguyen White

15 attendees

  • Ariel Waldman
  • Andrew Cochrane
  • Courtney O'Connor
  • Craig
  • Dominic Campbell
  • Maremel Institute
  • Michiel Berger
  • sophia dengo
  • Phylise Banner
  • Randy Mah
  • Jeff Wallace
  • S. Schierholz
  • Pamela Greyer
  • Veronica McGregor
  • Igor Schwarzmann

12 trackers

  • Arena Reed
  • Paul Mison
  • Colin Schlüter
  • finn
  • Jason Garber
  • Jose
  • Orson Ka'ili
  • Kevin Koehler
  • Kevin Marks
  • Phil Hawksworth
  • Simon Willison
  • Tom Insam 🎩

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Time 2:00pm3:00pm CST

Date Fri 11th March 2011


Salon J, Hilton Austin Downtown

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