The Creative Process Illustrated: How Advertising's Big Ideas are Born

A session at SXSW Interactive 2011

Sunday 13th March, 2011

11:30am to 12:30pm (CST)

So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.

About the speakers

This person is speaking at this event.
Deborah Morrison

oregon prof connecting creativity + strategy, big ideas, inspiration :: let's do this already bio from Twitter

This person is speaking at this event.
Glenn Griffin

Co-author of The Creative Process Illustrated: How Advertising's Big Ideas Are Born (HOW Books) : check it out here - http://amzn.to/9kmRyO bio from Twitter

Next session in Ballroom G

12:30pm How To Live Safely In a Science Fictional Universe by Charles Yu

23 attendees

  • Audrey Matthias
  • Chad Hutchings
  • Dan Dzombak
  • DJ Saul
  • deb morrison
  • domobrien
  • Mr. Addenbrooke
  • Louise
  • Geraldine Le Roux
  • hugh garry
  • C.J. Jackson
  • Justin Michaliga
  • Leslie Ziegler
  • lovisa
  • Chris Carter
  • Malo Girod de l'Ain
  • Georgetta Nicol
  • Robbie Whiting
  • Siu Rui Quek
  • Zvi Band
  • Tom Whitwell
  • Glenn Griffin
  • Steven Randazzo

11 trackers

  • Annette
  • Heather Alden
  • Kevin Powers
  • Michael Koukoullis
  • liangcw
  • Loulia Miller
  • mylztrini
  • Shelley Cook
  • TechSmith
  • Nick Robinson
  • Tyler Graf

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Time 11:30am12:30pm CST

Date Sun 13th March 2011


Ballroom G, Austin Convention Center

Session type

Book Reading

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