Design-Driven Innovation: How Designers Facilitate the Dialog

A session at SXSW Interactive 2011

  • Carola Thompson

Sunday 13th March, 2011

12:30pm to 1:30pm (CST)

In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively.

In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.

About the speakers

This person is speaking at this event.
Jim Nieters

Where user experience and business meet (happily). bio from Twitter

This person is speaking at this event.
Carola Thompson

Next session in Salon E

3:30pm Virtual Silicon Valley - Global Crowd-Funding Community by Jouko Ahvenainen, Lynn Liss, Kevin Lawton and Randy Mitchell

28 attendees

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  • Mr. Addenbrooke
  • Peter van Aller
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  • amanda grandel
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  • Jeff Keen
  • Jim Nieters
  • Kyle West
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  • Sarah Khan
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33 trackers

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Time 12:30pm1:30pm CST

Date Sun 13th March 2011


Salon E, Hilton Austin Downtown

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