Sunday 13th March, 2011
3:30pm to 4:30pm
Where would we be without South by Southwest?
Imagine it: Less connected. Less culturally forward and exciting. Less innovative.
For years, the event has been at the forefront of emerging trends in technology and culture. Before they were household names, platforms like Twitter and Foursquare got their start in Austin. SXSW continues to be the gathering place for the top innovators and entrepreneurs in the digital space, as they come together to chart the future not only of technology, but also for a society that is approaching 100% digital.
B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo, will explain how the tremendous pace of change today makes the SXSW community more important than ever, especially for businesses. While society at large has embraced the digital transformation, organizations have fallen behind, to the peril of many. Digital Fitness - having the right mindset, capabilities, and resources to thrive in a digital world - is now a primary factor in driving long-term business success for many global companies. And as Bonin will detail, the personalities and emerging technology start-ups that make up the SXSW community are some of the most important partners contributing to Digital Fitness inside organizations like PepsiCo.
In his presentation, he will share highlights from a pre-event interview series where innovators are asked to tackle the same question: "what would the world look like without South by Southwest?" He will also discuss his personal history with SXSW, how a euphoric day seven years ago at SXSW changed his own life when he won a People's Choice Award and met the love of his life on a single night. Bonin will talk about why he continues to fall in love year after year with everything this event has to offer, and the role he sees for the SXSW community in driving digital fitness at PepsiCo and beyond.
Magazine fanatic, lego advocate and focused on 140 char - VP of Global Media & Consumer Engagement at Mondelez International
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