Saturday 12th March, 2011
9:30am to 10:30am
You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway?
The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out.
Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open?
This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem.
But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data?
Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
Co-Founder @Umbel, socially-driven audience measurement, helping publishers and brands better discover & demonstrate audience value. bio from Twitter
Inventing the future of connecting people, the web, and the world. Working on vision and technology strategy for Microsoft's Online Services Division. bio from Twitter
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