The New Sharing Economy

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society.

It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations.

The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?

About the speakers

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John Zimmer
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co-founder and chief strategy officer of Itizen bio from Twitter

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Kim Gaskins

Director of Content Development for Latitude Research (@latddotcom). Irony admirer. Jaywalker. Urbanite, hard. bio from Twitter

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Punsri Abeywickrema
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Neal Gorenflo

Publisher, Shareable Magazine bio from Twitter

Next session in Salon K

12:30pm Dear Miss Manners: WTF with the Social Web? by Deborah Schultz

21 attendees

  • brenton
  • Chris Drackett
  • DoriGraff
  • Mr. Addenbrooke
  • Elja
  • The goCarShare Team
  • Neal Gorenflo
  • amanda grandel
  • Kelly Hardwick
  • keithmcarthur
  • Kim Gaskins
  • Liz Heron
  • Maggie Steciuk
  • Christian Giordano
  • Paul Kafasis
  • Punsri Abeywickrema
  • Rafael Torres
  • Robert Leefmans
  • Greg Robleto
  • Tibet Sprague
  • Yvonne

15 trackers

  • Alissa Hurley
  • Becky Minervino
  • Bruno Alves Mendonça
  • Chiara Bernasconi
  • Carrie Stalder
  • danielc
  • Heather Alden
  • PF Samuelson
  • kathybabb
  • liangcw
  • Mark R. Andrus
  • Marty McPadden 
  • Mathilde Piard
  • Steve Myers
  • Seana Norvell

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Salon K, Hilton Austin Downtown

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