Saturday 12th March, 2011
12:30pm to 1:30pm
Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age.
Digital, consumer and brand strategist. 20 years of understanding people and the inter-relationships that drive meaning and value. bio from Twitter
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