The Crisis of Trust in a Social Age: Issues and Opportunity

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age.

About the speaker

This person is speaking at this event.
Guy Gould-Davies

Digital, consumer and brand strategist. 20 years of understanding people and the inter-relationships that drive meaning and value. bio from Twitter

Next session in TX Ballroom 2-4

3:30pm 140 Conference: Birth of the #BackChannel by Jeff Keni Pulver

7 attendees

  • Devi
  • Carrie Stalder
  • Dana Oshiro
  • Paulien Dresscher
  • Heather Alden
  • Jesse Burkunk
  • Guy Gould-Davies

11 trackers

  • Bruno Alves Mendonça
  •  Chris Heuer
  • PF Samuelson
  • kathybabb
  • Liz Heron
  • liangcw
  • Patricia Marinho
  • Trish Lawrence
  • Raj Samuel
  • Tan Lam
  • Tiffany Monhollon

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


TX Ballroom 2-4, Hyatt Regency Austin

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