The Behavior Change Checklist. Down With Gamefication

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.

About the speaker

This person is speaking at this event.
Aza Raskin

Cofounder of Massive Health. Former Creative Lead for Firefox. Founding member Mozilla Labs. Created Ubiquity, Songza.com, Bloxes.com (cardboard furniture). bio from Twitter

36 attendees

  • Anna Addison
  • Anson Parker
  • Adam Terror Lindsay
  • Aza Raskin
  • Meghan Searl
  • Ben Guthrie
  • Ross Boucher
  • Bucky Flowers
  • Marcelo Calbucci
  • Casey Pugh
  • Dan Dzombak
  • Daniel Levine
  • Darren Gibbons
  • Elja
  • Jay Fanelli
  • Gui Ambros
  • Hans van de Bruggen
  • Heather Rasley
  • Javier Fadul
  • Jamie Wilkinson
  • Jon Lax
  • luciemclean
  • Nathan Peretic
  • Christian Giordano
  • Nick Parish
  • Pete Hwang
  • sbpeterson
  • Whitney Braunstein
  • Scott Robbin
  • Steve Huber
  • Tobias Leingruber
  • Tibet Sprague
  • Doug Wager
  • We Are Mammoth
  • Benjamin Wiederkehr
  • Sebastian Gerhard

38 trackers

  • Aayush Iyer
  • Andrew Dupont
  • Ben Kutil
  • Camille
  • Cennydd
  • Charlie Park
  • danielc
  • Darren Delaye
  • Dawn Borglund
  • Fahd Butt
  • Davide 'Folletto' Casali
  • geoffclapp
  • Gideon Lichfield
  • PF Samuelson
  • Ivan Aksentijevic
  • Jay Patel
  • John Manoogian III (jm3)
  • Janet Swisher
  • Kate Ho
  • Kyle Martin
  • liangcw
  • Lance Roggendorff
  • Ken Alex Fassone
  • Peter Magurean III
  • Phil Hawksworth
  • Phil Swanson
  • Paul Maiorana
  • Brett Camper
  • Rachel Coldicutt
  • Erik Michaels-Ober
  • Shelley Cook
  • Simon Willison
  • Adam Keys
  • Tim Lucas
  • Ben Combee
  • Eamonn Murphy
  • Vitorio
  • Andy Baio

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

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