Iterate or Die: How Media Businesses Must Adapt

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 4:30pm (CST)

In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news.

Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work.

How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?

About the speaker

This person is speaking at this event.
Kim-Mai Cutler

Journalist that covers mobile apps that actually earn revenue. Also, When life hands me lemons, I make tarte au citron. bio from Twitter

3 attendees

  • Peter van Aller
  • Kaitlyn Trigger
  • Kim-Mai Cutler

7 trackers

  • David Swedlow
  • Hanni Ross
  • johanna kollmann
  • Orson Ka'ili
  • scldn
  • Tan Lam
  • TyKisha

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Time 3:30pm4:30pm CST

Date Tue 15th March 2011

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