Be a Lead Generation Superstar with HTML5 Forms

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

3:30pm to 6:00pm (CST)

Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies.

Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers.

The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include:

  • Data types that didn't exist before like number, date, search, and more.
  • Autofocus
  • Placeholder text
  • Datalists
  • Required fields
  • Validation / Regex
  • Keygen
  • Output
  • Progress

About the speakers

This person is speaking at this event.
Kevin Hale

Partner at Y Combinator. Founded Wufoo.

This person is speaking at this event.
Chris Coyier

CSS-Tricks, CodePen, ShopTalk Show bio from Twitter

23 attendees

  • Jason Hartsell
  • Allison Wagner
  • Chris Coyier
  • Federica Cocco
  • Frank Hmeidan
  • Jason
  • steffi
  • Kevin Hale
  • lydiamann
  • Maria Genitempo
  • Michael Grosch
  • Georgetta Nicol
  • Neil Tan
  • Niki Brown
  • Herman Kuiper
  • Seth McCall
  • Eric Grotke
  • Stephanie (Sullivan) Rewis
  • Steven Follis
  • Tom Kiss
  • Trent Walton
  • Troy Foley
  • TyKisha

19 trackers

  • Anna Manasova
  • Beau
  • Federico Reinoso
  • Mike Cravey
  • danielc
  • Darby Frey
  • R3Z@ P.
  • Gordon Kennedy
  • Jason Rutherford
  • José Padilla
  • Kevin Dees
  • Leslie Kaminoff
  • Mo
  • Geof Crowl
  • Scott McCaughey
  • Alex Watson
  • Simon Willison
  • Tyler Graf
  • Ruthie BenDor

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Time 3:30pm6:00pm CST

Date Tue 15th March 2011

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