Connected Devices, the Cloud & the Future of Music

A session at SXSW Interactive 2011

Tuesday 15th March, 2011

5:00pm to 6:00pm (CST)

Discovering and listening to music today is a fragmented experience. Most consumers discover in one place, purchase in another, and listen somewhere else. While iTunes remains the dominant way people buy and organize their digital music collections, on-demand music services like Rdio, MOG and Spotify are creating new ways to discover, play, organize, and share music.

The wide-spread adoption of smartphones and connected devices, along with the growing ubiquity of wireless networks, has increased the promise of music-in-the-cloud, but are consumers ready to give up their iTunes and owning their music outright? While, early adopters and music enthusiasts are latching on, what will it take for the mainstream to shift their thinking? This session will explore how connected devices and cloud services will affect the way consumers find and buy music going forward.

About the speakers

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Malthe Sigurdsson

Head of Microwave Oven Division @Rdio — www.rdio.com. bio from Twitter

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Steve Savoca

Digital music specialist serving the greater independent and major record label community since 1996. bio from Twitter

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Brenna Ehrlich

Senior Editor, MTV O Music Awards; MTV Hive Writer; Co-founder of @Stuffhipstersh8. Measuring out my life with coffee spoons... bio from Twitter

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Travis Bogard

VP Product Management & Strategy, Jawbone. Engineering/ Sales/ Product background from Tellme Networks (2000-2008) & AOL (1996-2000). bio from Twitter

12 attendees

  • Antonio Lulic
  • Adam Terror Lindsay
  • blastcap
  • Brenna Ehrlich
  • Steve Savoca
  • Mr. Addenbrooke
  • Malthe Sigurdsson
  • McKee Floyd
  • romyfitz
  • Lisa van Gelder
  • Travis Bogard
  • Bora Celik

6 trackers

  • Barbara R. S.
  • Carrie Stalder
  • Darby Frey
  • Darren Delaye
  • Jamie Wilkinson
  • johanna kollmann

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Time 5:00pm6:00pm CST

Date Tue 15th March 2011


Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

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