The Future of Content is Personal

A session at SXSW Interactive 2011

  • Alisa Volkman

Monday 14th March, 2011

3:30pm to 4:30pm (CST)

We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors — think of the Huffington Post, for example.

In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing.

How can publishers succeed in this environment? How can content creators succeed in this environment? We don't have all the answers, but we promise to overshare about our experiences building websites -- Nerve.com and Babble.com — while blogging, writing a book and raising a family.

About the speakers

This person is speaking at this event.
Alisa Volkman
This person is speaking at this event.
Rufus Griscom

Rufus is a dad to Declan, 4, Grey, 1, Nerve.com, 10, and Babble.com, 2 bio from Twitter

8 attendees

  • Andrea Genevieve
  • erwin blom
  • Michiel Frackers
  • Heleen van Lier
  • Rory ︻╦╤─
  • Rufus  Griscom
  • poptune
  • Warren S

9 trackers

  • patrickweir
  • Gail Doggett
  • PF Samuelson
  • Orson Ka'ili
  • Lisa Miller
  • Online Prism
  • Raj Samuel
  • scldn
  • Tan Lam

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Time 3:30pm4:30pm CST

Date Mon 14th March 2011


Capitol View Terrace, Sheraton Austin Hotel at the Capitol

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