Free Your Content! Who Really Owns UGC?

A session at SXSW Interactive 2011

Monday 14th March, 2011

9:30am to 10:30am (CST)

This panel will champion the idea of “Power to the Content Contributor!” We’ll discuss who really owns the content shared by millions of contributors across the hundreds of different user generated content sites. It's among the best-kept secrets in UGC, and the implications here are huge. The seemingly logical means of UGC sites covering their legal bases has actually left open a very meaningful loophole for contributors. Turns out, they’re sitting on the goldmine of UGC… and it’s at their discretion where it lives, and consequently which sites it will benefit. When a site like Yelp is valued at $500 million dollars, it’s only reasonable for people to start considering how they could be benefiting from the content that others are profiting from. Contributors are starting to ask questions… thinking, hey! I just made that site worth millions, but what do I get out of it?

It’s only a matter of time until a new system emerges in the UGC space, allowing contributors to share some of the revenue being made off of their content. The question is… what will that future model look like? We’ll discuss how it could set up, and which players are poised to take the lead. In addition, we will cover how contributors can determine where their content gets the most benefit.

About the speaker

This person is speaking at this event.
J.R. Johnson

I'm a new dad. In spare time, i start companies. VirtualTourist.com, Onetime.com, Lunch.com and now... Trippy.com bio from Twitter

Next session in Capitol View Terrace

11am Creation, Curation, and the Ethics of Content Strategy by Margot Bloomstein

6 attendees

  • Alessio Gianni
  • brenton
  • Katie Sunstrom
  • Jesse Burkunk
  • Joseph Miller
  • J.R. Johnson

6 trackers

  • Heather Alden
  • PF Samuelson
  • Loulia Miller
  • MagCloud
  • Pesky People
  • Joe Newton

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Time 9:30am10:30am CST

Date Mon 14th March 2011


Capitol View Terrace, Sheraton Austin Hotel at the Capitol

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