The Future of Storytelling: DEXTER Fans Play Killer

A session at SXSW Interactive 2011

Monday 14th March, 2011

11:00am to 12:00pm (CST)

When Showtime’s smash TV hit DEXTER made its 5th season premiere on September 26, 2010, the date also marked the finale of a nine-week ARG (alternate reality game) that whipped fans into a frenzy just before the season’s launch. The game development team (which called the ARG an "actual reality game" because it so infiltrated their real lives) built the world of the Infinity Killer, a serial murderer obsessed with fate and social control, and the Serial Huntress, an ex-FBI agent who caught serial killers through crowdsourcing. This SXSW Interactive presentation brings together the Dexter ARG team – Showtime and Modernista!, with Promax/BDA President Jonathan Block-Verk moderating, to take attendees through the thought process, story development arc, execution challenges -- and exciting possibilities -- of the ARG format.

About the speakers

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Marcelo Guerra

VP Digital Marketing at Showtime (but not tweeting in any official capacity). Used to think the web was created for cats. I fear it may be the other way around. bio from Twitter

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Howard Goldkrand

co founder of the original SoundLab NYC, Cultural Alchemist, new dad bio from Twitter

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Jonathan Verk

Next session in Grand Ballroom

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11 attendees

  • Marcelo Guerra
  • Caroline Giegerich
  • jerome courtial
  • domobrien
  • goldzillen
  • Jesse Burkunk
  • Matt Keeler
  • Natasha Wang
  • Nick Parish
  • Sarah Rapp
  • Zvi Band

10 trackers

  • Dawn Borglund
  • erwin blom
  • teresa m. bücker
  • Guthrie Dolin
  • Jason Garber
  • Marcello Merlo
  • Mike Stenhouse
  • Raj Samuel
  • R. Kyle Everett
  • Todd Budnikas

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Time 11:00am12:00pm CST

Date Mon 14th March 2011


Grand Ballroom, AT&T Conference Center

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